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Explore the Shinola flagship store and create your own world-class watch

Explore the Shinola flagship store and create your own world-class watch

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Share this experience with #MPExclusives
Dates of experience are mutually agreeable and based on availability within one year of auction closing.

Are you a fan of fine leather goods and world-class watches? We’re offering a chance to create a custom timepiece designed and crafted uniquely for you, by you. You’ll partner with a Willard Program concierge to choose a case style and watch strap for a Shinola watch that looks and feels tailored to you.

In addition to this personalized watch, MileagePlus® members get a behind-the-scenes tour of Shinola’s factory headquarters for a firsthand look at their lasting commitment to making lasting things. All attendees also receive a three-night stay at the brand new Shinola Hotel, right in the heart of downtown Detroit, just a short walk from Ford Field, Comerica Park and Little Caesars Arena. You’ll also get a rental car allowance to further explore the city. Bid now.


This experience for two includes:

  • Roundtrip United Economy® airfare to Detroit, Michigan*
  • Three-night stay at the brand new Shinola Hotel
  • Rental car allowance*
  • Meet and greet at Willard Bar in Canfield to meet with a concierge type service that will assist you in custom designing your own watches (two total) including watch face and strap from a large variety of styles and colors.  ($600 value per watch)
  • Guided behind-the-scenes tour of Shinola’s Factory Headquarters to see how their one of a kind watches are made 


*Airfare not included for members inside the greater Detroit area. 

*Rental car allowance will be based on average rates for an Economy sized car. 

Delivery Time:

Once the Auction closes for an item, you will be notified if your bid was successful via email and asked to check out by accurately and completely filling out your best contact and shipping information. If you do not check-out within 48 hours your item may be forfeited and awarded to the next highest bidder. You will also be contacted by a United representative within 5 business days with more information on your package, unless otherwise specified in the product description. The item will be shipped to the address you have designated upon check-out.* However, delivery dates cannot be guaranteed. Please allow 3-7 days for shipment of tickets, depending on the event date, and 4-6 weeks for shipment of merchandise, unless otherwise noted in the listing.

A physical mailing address within the 48 United States is required to bid on this item. Ships to U.S. 48 only. Cannot ship to a P.O. Box. For additional information, please refer to the Auction rules & restrictions. Return policy: Once a bid has been placed you cannot retract it. Except as otherwise determined by United Air Lines, Inc., in its sole discretion, no refunds will be provided on any Auction item. If for any reason an item is received damaged, becomes unavailable, or cannot be fulfilled in whole or in part, United Air Lines, Inc. reserves the right in its sole discretion to offer a concession to impacted members. Privacy policy: Any personal data received through your online transaction will be kept confidential and may only be used to process and complete the required transaction.

Auction Rules:

To participate in an auction, the number of Award Miles in your account should be at least equal to the Current bid per item. Enter the total number of Award Miles you want to bid in 'My max bid'. After placing your bid, you may follow the auction at the 'My auction account' page. If you win the auction, you will be notified via email and your account will be automatically debited for the amount of Award Miles you had bid. No miles will be deducted from your account before the end of the auction.


The quantity (number of items) available in this Auction is 1. You may not bid for more than one item. Bid per item Based on the current Winning bid, the system calculates the required minimum bid amount for your bid to become the Winning bid. Your bid must be equal or higher than the required minimum bid shown in the field \'My max bid\'. If your bid is higher than the required minimum, the system will automatically increase the bid on your behalf, using only as much of your Maximum bid as is required to keep you in the winning lot. 

The Maximum bid is the highest price in Award Miles you are willing to pay for the item, however you won\'t necessarily use the full amount of your maximum bid. Your maximum bid will be kept confidential. Winning bid The Winning bid is the highest bid among all bids received so far. Every bid placed replaces the current Winning bid. When the auction ends, the member holding the Winning bid will be the winner. Bid history In the Bid history, all bids that have been placed so far for the item are listed in reverse chronology. The current winning bid can be viewed by clicking "Show Winning Bids".

How will I receive my item?

  • Tangible items such as tickets, parking passes and merchandise will be shipped via FedEx to the primary address on file as quickly as possible after the miles have been deducted from your MileagePlus account. A member our MileagePlus Exclusives team will email members the FedEx tracking # as soon as the item ships. Please allow for up to 48 hours after winning or purchasing your item for a member from our team to reach out to you.
  • Non-tangible items such as flights, specific tickets, and details for your experience will be communicated electronically by a member from our MileagePlus Exclusives team. Please allow for up to 48 hours after winning or purchasing your item for a member from our team to reach out to you with additional information.

Can I have my items shipped to a different address?

  • Yes.  Before you purchase or win your item, please be sure to update your primary address in your account by logging into your account profile on You can edit your shipping information there. Once the miles have been deducted from your MileagePlus account, the transaction will be final and the items will automatically be shipped to the primary account.

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